3rd Coast Rentals, founded in 2018, is a brand new watersport rental company serving West Michigan area. They approached us looking for a company name, branding, and marketing material. The name, 3rd Caost Rentals was an easy decision because it depicts the most hidden and beautiful coastal regions in the United States. The East and West Coast are two of the most iconic regions, but Lake Michigan’s coast line can now be the 3rd. The logo design followed suit with an edgy visual of Lake Michigan’s water coast.