What is Google Ads and how can it help your business grow?
Formerly known as Google AdWords, Google Ads is a digital advertising platform for businesses of any size to use to advertise their goods and services on Google’s Search Engine, their affiliate YouTube, and various other sites. Google Ads uses a Pay Per Click system in which businesses bid on the “keywords” they want to be seen for in the search results. When consumers type in a search with those specific keywords, Google shows the businesses’ ads in the search results. Because it is a Pay Per Click platform, the business is only charged when a consumer clicks on their ad.
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